The Politicization of Data Democracy?
A report issued by the Video Advertising Bureau this week revealed that Nielsen underreporting during a 15-month period from September 2020 to December 2021 cost the television industry over $700 million in those months, wirth roughly half of that occuring during the six months between May and November 2021. VAB-5-Fast-Facts-Nielsen-OOH-Undercounting-Jan Further details, revealed from exhaustive … Read more