PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

It’s Festival Season For ALL.

It’s Festival Season For ALL.

The thermometer says otherwise, and Starbucks and Home Depot declared Halloween season open during August, but Labor Day weekend is to me still the actual end of the summer season.  For creatives–especially moviemakers–it’s the beginning of the long and arduous road to more significant seasons than fall–the next summer box office, to be sure, but

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One More Order Of Crow.  This Time, With A Side Of My Words.

One More Order Of Crow. This Time, With A Side Of My Words.

If I had a nickel for every outreach I’ve gotten from a one-time “feudal media” journalist now aligned with a digital platform asking for my “mere pennies a day” to support their continuing endeavors I might actually be able to afford more than a handful of them.  Between consolidation, AI and downright cheapness there are

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Lack Of Closure Is The Biggest Mis(s) Of Any Trial

Lack Of Closure Is The Biggest Mis(s) Of Any Trial

In calmer and simpler times the only trials I paid attention to were the ones that took place in Bedrock.  The Flintstones did spend a disportionate amount of time in courtrooms considering they were a) cavemen and b) supposedly existing in a time long before even The Code of Hammurabi was written.  But the show

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With