PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

The Tank Is Full Again

September 24, 2022 No Comments

Of all of the attempts to try and get attention to the season premieres of broadcast TV shows during the past week, one of the more ambitious was the first-ever staging of SHARK TANK in front of a live studio audience. It was hardly the most heavily promoted event, and with good reason. SHARK TANK

An Amazonian Performance Across The Board

September 23, 2022 No Comments

So a mere few hours before its second NFL Thursday night game, Amazon Prime Video finally announced the official tallies of viewership for their first a week earlier. Not exactly an overnight rating, for a number of both legitimate and red tape reasons, but in many ways worth the wait. Sports and business media, not

In A Increasingly Comeptitive Streaming Environment, Is Andor An “And” Or An “Or”?

September 22, 2022 No Comments

You really didn’t think Disney+ was going to sit idly by and let their competitors at HBO Max and Prime Video respectively be the only ones using brand extensions of successful scripted fantasy franchises to battle for eyeballs and relevance, did you? They just waited for the dust to settle, for the respective seasons of

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.