PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

Anyone Want To Buy A Slightly Used Peacock?

Holiday week, schmoliday week…we’re nearing the end of a fiscal year, so in hindsight it was not a surprise to see this breaking news flood our timelines early yesterday morning, led by the parochial spin from CNBC’s Elsa Ohlen and Lillian Rizzo: Comcast said Monday it plans to spin off its remaining media business into a

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Didja See A Cancelled CBS Late Night Host Is Back?

No, not the one so many of you are still mourning.  But beggars can’t always be choosers. It’s James Corden, you wankers, and unless you’re a true World Cup afficiando you might have overlooked the fact that earlier this month he made a triumphant return to the daypart.  At the time FOX Sports did send

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It’s A Bird! It’s A Plane! It’s A Bomb!

It all seemed so positive for the reimagined and revitalized DC Universe and the gang at Warner Brothers just about 12 months ago.  SUPERMAN had been released to strong acclaim and more than $600 million at the worldwide box office.  A quick glance at Wikipedia reminds us exactly how, well, super it all was: It

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With