PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

This Is Not Your Father’s Opening Day. Be Grateful.

March 26, 2026 No Comments

It’s major league baseball’s opening day, which to me is justification for a national holiday. Technically, the season had already opened last night, when the Yankees steamrolled through the Giants (and my supposed fantasy team ace Logan Webb) 7-0, despite an 0-for-5 performance with FOUR strikeouts from the defending two-time AL MVP Aaron Judge. But

Sora Losers? Only The People That Used It.

March 25, 2026 No Comments

My AI skill sets have improved of late, as some of you may have noticed from the occasional graphics that grace these musings. I primarily use Copilot cuz it’s ubiquitously available and, most importantly, free, and I’ve learned how to trick the interface into allowing me to get away with a bit more bitingly satirical

Once Again, Nielsen’s Anything But Upfront

March 24, 2026 No Comments

These days, I sort of put the Nielsen Company into the same recesses of my brain that I put a restaurant that at one time was one of favorite places to break bread. You know, at a time when I was a valued customer of theirs and when I had far greater financial resources to

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.