Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 

Le Blog

Return With Us To The Thrilling Days Of Yesteryear…

I’m not and never have been a parent, but I’ve learned enough from a generation of students, relatives and eye-rolling colleagues that dredging up what I might perceive to be the good old days isn’t always the best ice-breaker.  To them, it’s the stone age, and hopelessly irrelevant.  At least, that’s what they say when

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“Stubborn Old B—-s” Strike Again

When you’re in the middle of a pandemic and going through tremendous life changes at the same time you’re more vulnerable to making mistakes with who you might connect with as a lifeline.  I made the mistake of connecting with someone who it turned out had a lot of points of view even more disturbing

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These Sharks Still Bite

2023 has unquestionably been a year of losses for my most recent full-time employer, Sony Pictures TV.  They bid goodbye to two veteran scripted series, THE GOLDBERGS and THE BLACKLIST, the last link to the three-headed presidency that I had the honor of working for, and plenty of my respected one-time colleagues that somehow seemed

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Who I've worked with


Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.