PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

I’m Sorry I Was Way Too Slow In Mounting This Horse

I’m Sorry I Was Way Too Slow In Mounting This Horse

There’s only so much television that any human being can watch, especially ones like myself who have failed to discover the joy of Red Bull and who occasionally do get enough relief from migraine headaches to have something resembling a normal sleep pattern.  Last night was not one of those nights.  And with nothing of

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She’s Not On The Ballot, Either

She’s Not On The Ballot, Either

It’s yet another No Kings Day.  Oh joy.  Well, at least this one has a bit better timing and purpose attached than the ones prior.  Regular readers know prior musings have not been kind to those. But hey, at least this one has enough proximity to Halloween for folks to test the waters of the

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Never Underestimate The Resilience Of A Fox

Never Underestimate The Resilience Of A Fox

So much for duplicity.  As late as yesterday I was merely asking the question if Netflix’s decision to relieve 1000 or so dedicated employees of their responsibilities was right-sizing or performance-related.  Yesterday’s even more stunning news made it crystal clear it was far more the latter.  VARIETY’s Rebecca Rubin was among the first to share

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With