PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

The Pros Of The Con

July 27, 2026 No Comments

“The nerds came back to paradise” this past weekend. I once worked with a colleague who dismissively referenced the San Diego Comic-Con with such snark, because the very idea of interacting with fans was to this person cringe-worthy. The irony was that this person was in charge of creative for a network that depended upon

Take This Net And Shove It!!!!

July 26, 2026 No Comments

I am sometimes truly astounded by the naivete and convinction that so-called experts who pontificate on social media for sh-ts and giggles insist is true. A fresh new cry of “what, MORE fascism?!!” erupted when DEADLINE’s Ted Johnson dropped this story Thursday morning: ABC is switching affiliations in the St. Louis market, with plans to

Limbo!!!!

July 25, 2026 No Comments

Judging by how much jubilation was blowing up my timeline late yesterday afternoon, one thought have thought that actual progress had been made in what has increasingly become an issue for politicians and activists to attach themselves to. The NEW YORK TIMES’ Holy Trinity of Benjamin Mullin, David McCabe and Lauren Hirsch worked a slighly longer summer Friday

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.