PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

Happy Days Are Here Again?

October 29, 2026 No Comments

NOTE: This musing also appears today on our sister site The Double Overtime. Please visit it regularly for coverage of sports of all sorts plus regular essays on business and technology. It’s hard not to be in a good mood today–yes, even me. The sun, at least for now, is shining and temperatures are moderate.

With “Friends” Like These, Who Needs Enemies?

October 28, 2026 No Comments

I have slightly more than a passing intrigue with FRIENDS. My ex was an unapologetic addict who attended many tapings while quasi-working on the Warner Brothers lot, becoming a familiar enough presence to gain floor access and knew exactly where to sit in the bleachers so her distinct laughter would be easily identified by even

If This Doesn’t Work, Maybe Offer Free Candy?

October 27, 2026 No Comments

On their first official day on the job, most new hires typically go through an onboarding process and sometimes a pizza party to celebrate their arrival. I’d like to think Peter Rice got slightly better cuisine from Netflix yesterday commensurate with his position. But he also got to deal with the public reaction to what

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.