PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

Too Much Of Anything Can Make One Sick

August 24, 2026 No Comments

NOTE: This musing also appears today on our sister site THE DOUBLE OVERTIME. Please visit it regualrly for coverage of sports of all sorts plus occasional coverage of business and technology. Whenever I’d cast focus groups for the coveted demographic sliver of 15-29 year olds that advertisers feverishly believe is where lifelong consumer behaviors are

If You’re Gonna Harp On Natalie, You Oughta Call Out The Rest Of The Choir

August 23, 2026 No Comments

Try as one might, unless you’re totally off the grid one can’t escape the inexorable grip that one Natalie Harp seems to have on just about anyone capable of offering an opinion. It seems roughly a third of America wants to canonize her, a third wants to condemn her and a third wants to sodomize

Charter Swallows Cox. Where’s The Emergency Podcast For That?!?!

August 22, 2026 No Comments

I get that it’s a busy time of year for a lot of y’all. Moving kids into their dorms is a big and emotional deal. One last summer fling for those with later timetables is a priority. And, of course, specultating on what in tarnation is going on in the poor frazzled mind of Natalie

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.