PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

Everything’s Coming Up Rosie

Everything’s Coming Up Rosie

I’ve never not liked Rosie O’Donnell, though I will confess there were times my relationship with her was more positive than others.  When I first saw her bray her way through several wins on the OG STAR SEARCH I found her Long Island-tinged shtick relatable and pointed.  I enjoyed her as comedic relief amidst more

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What If “Nepomogul” Has Georgia On His Mind?  Maybe There’s Some Valid Reasons Why.

What If “Nepomogul” Has Georgia On His Mind? Maybe There’s Some Valid Reasons Why.

It’s pretty easy to find reasons to dislike David Ellison, especially in the wake of his recent draconian op-eds and surreptitious meetings with his trusted allies at Paramount Skydance where it was discovered that he’s plotting to take his talents–more importantly, those of the remaining creatives and decision-makers he hasn’t already jettisoned or already has

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A Light At The End Of A Tunnel?

A Light At The End Of A Tunnel?

If you happen to be one of the obsessives who declare themselves fans of a “CU”, of late those letters have had the word “latah” follow them.  We already mused yesterday about how modest Disney’s ROI on its MCU has been this year (bearing in mind Sony reaps the majority of the immediate benefits on

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With