PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

She’s Not On The Ballot, Either

October 17, 2026 No Comments

It’s yet another No Kings Day. Oh joy. Well, at least this one has a bit better timing and purpose attached than the ones prior. Regular readers know prior musings have not been kind to those. But hey, at least this one has enough proximity to Halloween for folks to test the waters of the

Never Underestimate The Resilience Of A Fox

October 16, 2026 No Comments

So much for duplicity. As late as yesterday I was merely asking the question if Netflix’s decision to relieve 1000 or so dedicated employees of their responsibilities was right-sizing or performance-related. Yesterday’s even more stunning news made it crystal clear it was far more the latter. VARIETY’s Rebecca Rubin was among the first to share

Un-Bearably Duplicitous

October 15, 2026 No Comments

It was no secret that Netflix was going to be swinging an ax this week. Word began to trickle out over the weekend that what DEADLINE’s intrepid Nellie Andreeva, among others, reported just before dawn yesterday would be happening. The basics she covered in her introduction were stark but not unexpected: Netflix has initiated a

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.