PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

The 800 Pound Guerrila Is Hungry Once More

August 8, 2026 No Comments

Those of you who actually know me know full well I have a love/hate relationship with Nielsen. Over the decades I’ve been directly or indirectly responsbile for putting close to a billion dollars in contracts into their coiffeurs, and those that empowered me to deal with them put a lot more in theirs. And at

It’s A Good Day In LA Again

August 7, 2026 No Comments

I used to watch an awful lot of local morning TV news. I also used to be a LOT heavier and had a spouse who was absolutely addicted to it–not to mention a few other far worse substances and vices. Some habits die harder than others, I suppose. Fact is, like so many of those

High School Just Ain’t As Appealing As It Once Was

August 6, 2026 No Comments

I’ve been hearing from a few more people from my distant past than usual these days as this fall there is a milestone reunion of my high school class and the one that preceded it being planned. Most of these are people I didn’t spend all that much time with when I was in school

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.