PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

A Paper Tiger?

A Paper Tiger?

I’ll once again reiterate that I’m not as big a fan of the the mockumentary genre as I probably should be.  I made that point when I mused just about a year ago about THE PAPER.  When I’m in a mood for comedy, I prefer clever and quick, not patient and pondering.  So when I

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Let The Hate-Watching Begin

Let The Hate-Watching Begin

If I’m to believe the ramblings of some of the more frequent sh-tposters who inexplicably bubble to the top of my social media feeds–especially the “safe havens” of Threads and Bluesky–tonight is the beginning of yet another dagger in the rapidly flailing body of CBS NEWS’ Tiffany history.  60 MINUTES begins its 59th season tonight,

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Happy New Year?  Not For This Joe.

Happy New Year? Not For This Joe.

It’s the high holidays for me, which means the beginning of the Days of Awe and the annual ritual that for believers culminates in the Day of Atonement and the ultimate Verdict as to whether one gets inscribed in the Book of Life for another year.  Judging by the reactions I am provoking almost everywhere

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With