PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

In A Word, Epic

July 20, 2026 No Comments

There was little question that THE ODYSSEY was going to win the weekend and own cultural zeitgeist; indeed, the NBC Universal car wash both physical and digital has been relentlessly promoting for weeks and, thankfully, Christopher Nolan seemed to appear in articles and sound bites more often than almost anyone else in the world–yes, even

It Needn’t Be THAT Funny, But It’d Better Not Die.

July 19, 2026 No Comments

Yesterday turned out to be a coupla roller coasters for me in more ways than one. . The afternoon hours were spent attempting to take advantage of a celebratory day offered up by my employer’s new owners at Magic Mountain, one of the rare trips to an amusement park I’ve made of late. I did

Seizing Defeat From The Jaws Of Victory

July 18, 2026 No Comments

NOTE: This musing also appears today on our sister site THE DOUBLE OVERTIME. Please visit it regularly for coverage of sports of all sorts plus occasional essays on business and technology. It’s not that easy to be a fan of the Texas Rangers. I’ve spent enough time in the Dallas-Fort Worth area to know that

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.