PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

In Praise Of Older Woman. Just Not The Even Older Marketing Tactic.

I spent a disproportionate amount of last night with Michelle Pfeiffer, which at one point in my life would have been a fantasy come true.  Ever since she slithered her way across a piano in THE FABULOUS BAKER BOYS, one of many breakout roles that complimented her striking beauty anmd ultimately defined her as one

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I’ve Outlived A Studio. Am I Gonna Outlive An Industry?

Not gotta lie, this one hurt. THE HOLLYWOOD REPORTER’s Alex Weprin was among the more sanguine conveyors of what eventually dominated my personal algorithm yesterday afternoon: NBCUniversal will no longer produce first-run syndicated TV programming, ending production of shows like Access Hollywood, Access Live, Karamo and The Steve Wilkos Show in a major strategic shift for the company. “NBCUniversal is making changes

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Some Fans Know Nothing

It’s Friday the 13th, but to a certain number of highly dedicated and vocal fans of classic television the scariest thing about the day won’t have any connection to Jason Voorhees.   Instead, they will be mourning what they consider the “death” of  a television show that hasn’t produced an original episode in 55 years.  Regular

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With