PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

So What Will The CW Now Stand For?

For all of the snarkiness and shade I threw on the Paramout Global folk earlier this week when they announced the confoundingly mashed-up rebranding of their streaming service to Paramount+SHOWTIME, I probably should have cut them a bit more slack than less informed observers did.   Given the legal and contractual commitments they have made to

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Girls (Yes, Even Legends) Just Wanna Have Fun

Between the four leads of this weekend’s heavily promoted theatrical release 80 FOR BRADY, they’ve got (so far) five Oscars, three Tony Awards, two Grammy Awards, 11 Emmy Awards, 182 movie credits, 245 years of work and 335 years of life. Considering the source of their characters’ adulation just completed a 23-year NFL career where

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Punxsutawney Phil’s Got Nothing On Me

I held off this morning on this morning’s musings to be sure we incorporated breaking news from Western Pennsylvania: Punxsutawney Phil, the celebrated star of Groundhog Day across Pennsylvania and beyond, has once again been consulted for his prediction for the end of this year’s winter. The Punxsutawney Groundhog Club gathered once again at Phil’s home in

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Who I've worked with

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.