PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

An Affair To Remember

An Affair To Remember

40 years ago today my life changed forever.  And, ultimately, so did a lot of yours, too. I had just taken the reins of the research department of 20th Century FOX Television, and I was beginning to devote my days (and nights) to copiously tracking our syndicated sitcoms, including the reboot of 9 TO 5

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It’s Festival Season For ALL.

It’s Festival Season For ALL.

The thermometer says otherwise, and Starbucks and Home Depot declared Halloween season open during August, but Labor Day weekend is to me still the actual end of the summer season.  For creatives–especially moviemakers–it’s the beginning of the long and arduous road to more significant seasons than fall–the next summer box office, to be sure, but

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One More Order Of Crow.  This Time, With A Side Of My Words.

One More Order Of Crow. This Time, With A Side Of My Words.

If I had a nickel for every outreach I’ve gotten from a one-time “feudal media” journalist now aligned with a digital platform asking for my “mere pennies a day” to support their continuing endeavors I might actually be able to afford more than a handful of them.  Between consolidation, AI and downright cheapness there are

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With