PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

He’s Still GOT It. And So Do They.

June 5, 2026 No Comments

NOTE: This musing also appears today on our sister site The Double Overtime. Please visit regularly for coverage of sports of all sorts plus occasional stories on business and technology. I’ve watched a LOT of television over my MANY tours around the sun. Genre-wise, I suspect it defaults to game shows, though I’ll remind anyone

There’s More Than Loose Change In Some Dirty Laundry

June 4, 2026 No Comments

In the parlance of media calendars, this is the calm after the storm. May was a flurry of glitzy presentations and parties (well, save for the killjoys at Paramount) that were seen as necessary expenses to chase accolades, advocates and advertisers. June is when the parties retreat to their corners, ostensibly run numbers, scenarios and

It’s The Battle Of The Quos: Status Vs. Quid Pro

June 3, 2026 No Comments

It takes a lot to leave me speechless. But yesterday in the midst of a spirited conversation about potential employment–an opportunity that I sadly don’t actually get much of these days–I was asked “What is your favorite Excel formula”? Seriously. I sputtered to give something that resembled an honest answer, because I’ve never spent a

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.