PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

Even Nepobabies Sometimes Get Things Right

September 30, 2026 No Comments

I’ve arguably not been all that fair to second generation media scions–particularly when they fall far short of the standards their parents set for the businesses they were gifted. I sometimes forget that in many cases where I’ve personally dealt with such folks they’ve privately admitted that they are harder on themselves than any outside

Save The Tears. You’re At Least 17 Years Too Late

September 29, 2026 No Comments

As if the fine denizens of the Tri-State area haven’t had enough to lament about between horrific rains and Aaron Judge’s lingering calf injury a goodly number of them–disproportionately represented in my social media feeds–awoke yesterday morning to what they equated to a death in the family. This AI-assisted UGV ironically both memorialized and celebrated

Remember Once Again, There Are No Right Or Wrong Answers

September 28, 2026 No Comments

Last week a disproportionate amount of people I know were retweeting (yeah, a couple were even retruthing), posting links to and sh-tposting about something in THE NEW YORK TIMES–and blissfully it had zip to do with politics. Over a five-day span the publications released a slow drip of clickbait via their 100 BEST TV SHOWS

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.