PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

When It Comes To Hockey And Hype Nothing Is OFF LIMITS

I spent a little time with what is apparently the latest phenomenon to hit streaming media during yet another sleepless night via Prime Video’s OFF LIMITS.  At least that’s how THE HOLLYWOOD REPORTER’s Rick Porter framed it when he obliged the platform’s spinmeisters with this Tuesday drop: Off Campus has skated its way to a strong

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Success Isn’t Always Measured In Black And White

Unlike most who are as seasoned as moi, I get particularly motivated by novelty and the chance to try something different.  When the balance of one’s life is reduced to remarkably redundant and empty experiences and a Sisyphusian series of results to build up one’s bank account, you take your chances for wins whereever you

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OK, Evan, I’m Wrong, You’re Right. Sorta.

It just so happens that last week was yet another milestone that came and went with such little fanfare even I didn’t notice it.  On Wednesday we began our sixth year of these musings.  Back in days when television shows were actually syndicated that was the sign that the series had reached a mature enough

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With