PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

I’m Just Not Down With Upfronts Any More

There was a time when upfront week was practically Christmas in May.  I didn’t get to attend many of them, but considering how much work and overtime I put into even the ones I supported the week was a continuous array of catered meetings and persistent updates as networks announced their fall lineups and series

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A Bittersweet Day In The Neighborhood

Another show bites the dust tonight, which I realize on the surface is as dog-bites-man a story as is capable of being produced nowadays.  I wasn’t a regular viewer of THE NEIGHBORHOOD, which sunsets CBS tonight after an impressive eight seasons and 156 episodes.  Those are the kind of numbers that old school situation comedies

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To All The Moms I’ve Loved Before. And Even The Ones I Haven’t

For a change–and some might say for the better, I’m speechless. Mother’s Day does this to me.  If you’re among the scant few who have been regularly devouring these musings, you already know that.  My own mother is gone a couple of weeks short of 35 years, her heart literally suddenly exploding mere hours after

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With