PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

A Book That Makes You Go Hmmm….

April 6, 2026 No Comments

No, I haven’t actually met Arsenio Hall–not even professionally. It’s kind of a shame considering we’ve essentially had parallel lives–though he’s undoubtedly been a lot smarter about what he’s done with his success than I’ve been with mine. We both arguably peaked in the late ’80s and early ’90s; me rising to head up programming

Nearly Half A Century Later, MLB Fans Again Hit A Jackpot

April 5, 2026 No Comments

It was all the more serendipitous that during a week where the world celebrates resurrection baseball fans were able to celebrate one of their own. We got our first whiff of it on Wednesday courtesy of AWFUL ANNOUNCING’s Sam Neumann: This Week in Baseball is coming back. MLB announced Wednesday that it’s reviving the iconic TWIB franchise as

The Chalk Finally Breaks! And ESPN Takes Us To School.

April 4, 2026 No Comments

NOTE: This musing also appears today on our sister site TheDoubleOvertime. Please visit regularly for coverage of sports of all sorts plus occasional essays on business and technology. For as much progress as women’s basketball has made in finding its way into the zeitgeist and recorded viewing behaviors of sports fans they had sort of

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.