PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

Summertime And The Viewing’s Easy

July 11, 2026 No Comments

We are squarely into the summer season; the fact I haven’t experienced a sleeve of any kind on my arms for more than a month are all the receipts you need to prove that point. Or you could look at your television and see what constitutes as newsworthy. And yes, in this case I do

Frankenmetrics: Alive And Well, Necessary.

July 10, 2026 No Comments

A highly auspiced and exceptionally well compensated competitor of mine who was the first of us “research gurus” to earn the title of president used to troll those of us who weren’t quite blessed with a strong portfolio of networks by mocking our attempts to show we were much more competitive with his by referencing

It’s Time For The Emmy Torch To Be Passed, Like It Or Not.

July 9, 2026 No Comments

I’ve long had a love-hate relationship with the Emmy Awards. As someone who intersected and answered into both the business and creative sectors of television studios and networks I’ve been part of both liberally funded campaigns to cajole nominations out of industry peer groups and internal case studies that would inevitably come to the conclusion

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.