PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

If Their Scripted Dramas Were This Good, Showtime Would Still Be A Thing

You haven’t seen too much about Paramount content this summer, and not too much all that good about Warner Brothers, either.  So as which practically every outlet with even a remote connection to Universal or Greece has shamelessly dubbed “Odyssey Week” was kicking off it was practically scripted that we’d finally see the long-rumored drawing

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Hey, Teddy! Did You Ask Your Viewers What THEY Want?

There seems to be an awful lot being written of late by just about everyone who even thinks about Netflix.   There is an overriding reason for all of that, as THE MOTLEY FOOL’s Daniel Sparks pointed out when the stories began to crop up last week: Netflix (NASDAQ: NFLX) reports second-quarter results on July 16, and

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Survey Says: Eternal

Happy Golden Birthday to FAMILY FEUD.  It was exactly fifty years ago on a humid Monday that ABC’s struggling 1:30 PM time slot infused with what was initially dismissed as a way to take elements from the then top-rated afternoon staple MATCH GAME dressed up in a corny Whitman Sampler package and topped off with

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With