PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

Trailer And Trash.

If you ever needed proof positive that we live in a world where what matters most is the ability to create something out of nothing one only need look at HARRY POTTER.   And no, I’m not referring to the skill sets they teach to him and his classmates at Hogwarts. I’m referring to the fact

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No More Kings? I Just Want A Worthy Prince

A particularly aggressive Facebook friend who in my actual dealings with him is generally a decent person once again shifted into activist mode this week when he was compelled to invite everyone and anyone he remotely knew to join him at yet another “No Kings” rally.  Tomorrow there will be the third such gathering of

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This Is Not Your Father’s Opening Day. Be Grateful.

It’s major league baseball’s opening day, which to me is justification for a national holiday.  Technically, the season had already opened last night, when the Yankees steamrolled through the Giants (and my supposed fantasy team ace Logan Webb) 7-0, despite an 0-for-5 performance with FOUR strikeouts from the defending two-time AL MVP Aaron Judge.  But

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With