PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

The Cris Carter Of Short Films?

Back in “the day”, which typically translates to the late 80s and early 90s for the really cool kids, the Philadelphia Eagles had a flamboyant and prolific wide receiver named Cris Carter.  He’d inevitably turn up in Chris Berman’s highlights with the tag line “all he does is catch touchdowns”.   After a far more productive

Read More »

The Greatest Laker Of Them All?

I was probably less blindsided than many others when this news that among other PEOPLE’s Angelique Brenes broke yesterday afternoon: Linda Cohn is saying goodbye to ESPN after more than three decades at the network…The longtime SportsCenter anchor, 66, announced that she will retire on June 30, bringing to a close a groundbreaking 34-year run

Read More »

A Little Less Draggin’. But Still Not Fire.

Unlike some more passionate fans of all things Targaryen, I tend to get more than a little bored by HOUSE OF THE DRAGONS.  There’s no better proof than the fact that the last time this shoe aired on HBO two summers ago, I actually authored two separate musings with the exact same clickbait title–HOUSE OF

Read More »

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With