PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

These Bucks Don’t Stop Anywhere

July 31, 2026 No Comments

NOTE: This musing also appears today on our sister site THE DOUBLE OVERTIME. Please visit it regularly for coverage of sports of all sorts plus occasional essays on business and technology. Joe Buck, like myself, was once a young turk rising through FOX. When the network acquired the rights to broadcast major league baseball in

I’ve Worked For Plenty Of Characters. But Only One Of America’s Most Wanted.

July 30, 2026 No Comments

If you actually have spent any time elsewhere on this site besides this area you might have seen the logos of the various companies that at some point have employed me to help them make better decisions about their content and in turn millions–sometimes billions–more than their own devices might otherwise have led them to.

Let’s At Least Give Them 60 Minutes To Prove Themselves?

July 29, 2026 No Comments

My creative friends do tend to get their danders up whenever I’m guilty of passing judgement on something before I’ve seen even a snippet of production. I’ve been guilty of reacting prematurely to press releases, sizzle reels and proofs of concept that to me came off as overly aspirational and/or filled with more than the

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.