PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

How To Succeed In Business Without Really Trying

If you’re seasoned enough, or merely a fan of Broadway musicals, you might know that the inspiration for the clickbait to today’s musing is a wonderful work that originally debuted in 1961 and was subsequently revived for later generations to enjoy.  Depending upon which one you fall into, you’ll identify with either Robert Morse, Matthew

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A Book That Makes You Go Hmmm….

No, I haven’t actually met Arsenio Hall–not even professionally.  It’s kind of a shame considering we’ve essentially had parallel lives–though he’s undoubtedly been a lot smarter about what he’s done with his success than I’ve been with mine. We both arguably peaked in the late ’80s and early ’90s; me rising to head up programming

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Nearly Half A Century Later, MLB Fans Again Hit A Jackpot

It was all the more serendipitous that during a week where the world celebrates resurrection baseball fans were able to celebrate one of their own.  We got our first whiff of it on Wednesday courtesy of AWFUL ANNOUNCING’s Sam Neumann: This Week in Baseball is coming back. MLB announced Wednesday that it’s reviving the iconic TWIB franchise as

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With