PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

Sweeping Change? Why?

November 14, 2026 No Comments

I’ve literally been following Marc Berman for the majority of my life. As regular readers might know, we go back more than half a century, when I was reassigned to his Hebrew school class and forced to sit behind him for several weeks while the overly rigid teacher tried to sort out his seating chart.

The Least Objectionable Content Theory

November 13, 2026 No Comments

If you happen to be one of the unfortunate many who have recently been impacted by layoffs at streaming-centric companies–or fearing you will be next when the next rounds are announced in the coming weeks–you may be at the point where you’re searching for some sort of rational explanation why this is happening. Look no

OK, There’s A Problem In Late Night. What Do You Plan To Do About It?

November 12, 2026 No Comments

I get that we now apparently exist in a world where it’s a much more desirable path to merely point out when something positive or negative happens rather than actually provide something resembling an unbiased look from even ten thousand feet (Thirty thousand would be WAY too much to ask). Earlier this month I pretty

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.