PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

A League–And A Series–Of Their Own.

August 10, 2026 No Comments

NOTE: This musing also appears today on our sister site THE DOUBLE OVERTIME. Please visit it regularly for coverage of sports of all sorts plus occasional essays on business and technology. It was not a bad weekend at all for females who am comfortable with bats and balls. And no, smartass, I don’t mean either

Get Ready For AI-Witness News

August 9, 2026 No Comments

For a seasoned and passionate TV news afficiando this past week’s headlines have been more than a little gut-wrenching. I admit I got a tad emotional when I saw this item from THE NEW YORK DAILY NEWS’ Brian Niemietz burn up my timeline: News anchor Kaity Tong is retiring from PIX11 after nearly 35 years of

The 800 Pound Guerrila Is Hungry Once More

August 8, 2026 No Comments

Those of you who actually know me know full well I have a love/hate relationship with Nielsen. Over the decades I’ve been directly or indirectly responsbile for putting close to a billion dollars in contracts into their coiffeurs, and those that empowered me to deal with them put a lot more in theirs. And at

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.