PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

No One Can Avoid The Whammy

Ever since the early ’80s the over-the-top spectacle that is the game show PRESS YOUR LUCK taped its Whammy-laden episodes in Southern California; all but recently from, as announcer Rod Roddy would intone with his voice cracking like a pubescent fanboy FROM TELEVISION CITY IN HAAAHLLY-WOOD!!  Later next month a new prime time season will

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Hamhocks And Lox Still Don’t Mix

At one particular stop on my career jitney I spent  a disproportionate amount of time and an atypically large chunk of other people’s money on the late and thoroughly forgettable mashup known as FOX Family.  I’ve previously mused about how we got stuck with the name despite the lame efforts of many to find a

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With