PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

This Time, The “Enema Within” Is Both Right And Correct

March 21, 2026 No Comments

Another Friday, another media institution bites the dust. This is getting to be a habit, and not in a good way. This time around the imminently deceased had reached a ripe old age but was nonetheless lamented as a premature death by what seemed like thousands of my collective social media followers in a matter

Time For This Toxic Relationship To End Once And For All

March 20, 2026 No Comments

I’ve never quite grasped the appeal of the BACHELOR-verse, THE BACHELORETTE in particular. I’m clearly not in the sweet spot of their target audience, the reality-obsessed female 18-49 who was ostensibly being appealed to at the outset with the promise of turning the tables on the male fantasy that the original iteration of the series

Maybe It Just Wasn’t Meant Tubi

March 19, 2026 No Comments

Because I’m both a slave to data and a cockeyed realist, I’m painfully aware of where I actually rank in the pecking order of media pundits. Somewhere between pawn and minnow, based upon the statistics I have at my disposal. And that’s in spite of the obsessive attention to the size of images that may

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.