PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

I’ve Worked For Plenty Of Characters. But Only One Of America’s Most Wanted.

July 30, 2026 No Comments

If you actually have spent any time elsewhere on this site besides this area you might have seen the logos of the various companies that at some point have employed me to help them make better decisions about their content and in turn millions–sometimes billions–more than their own devices might otherwise have led them to.

Let’s At Least Give Them 60 Minutes To Prove Themselves?

July 29, 2026 No Comments

My creative friends do tend to get their danders up whenever I’m guilty of passing judgement on something before I’ve seen even a snippet of production. I’ve been guilty of reacting prematurely to press releases, sizzle reels and proofs of concept that to me came off as overly aspirational and/or filled with more than the

The Newest Admiral Of The Nebraska Navy?

July 28, 2026 No Comments

Jed Rosenzweig appears to be a throwback among and a current rarity among journos that cover media. One who seems to not only know research but who’s inspired enough by data he sees to be inspired enough to write a story about it. Rosenzweig, among the many hats he currently wears, is the founder and

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.