PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

Is Disney Being Too Piggish About This?

February 5, 2026 No Comments

You gotta hand it to Disney when it comes to tenacity about brands. As newly anointed incoming CEO Josh D’Amaro articulated yesterday in a coronation interview conducted by one of ABC”s few current category leaders, WORLD NEWS TONIGHT’s David Muir, a central component of the company’s strategy with its most zealotic fans is providing the

When You Miss The Chance To Say Hi, You’d Better Say Goodbye

February 4, 2026 No Comments

You’ll forgive me if I’m a little shorter than usual today, which given my stature is all the more significant. I’ll be spending a few hours this afternoon at Forest Lawn attending a funeral of someone I haven’t seen in more than 35 years and barely knew in the first place. And I wouldn’t miss

It’s The Last Of The Ninth For FanDuel

February 3, 2026 No Comments

NOTE: This musing also appears today on our sister site Double Overtime. Please visit it regularly for coverage of sports of all sorts plus occasional essays on business and technology. Turns out there is something to the concept that you can get too much of a good thing. Not that I didn’t already realize that

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.