PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

Vote.  No Matter Who.

Vote. No Matter Who.

It’s Election Day for those who choose to celebrate.  If I can, you certainly have no excuse not to. I’ve already cast my votes, joining an approximate 57 million per the AP as of this writing who chose to take care of matters ahead of all of the supposed shenaningans with Black Friday-level lines and

Read More »
FOFO(X)?

FOFO(X)?

I get that we now exist in a world of immediate gratification, where clicks and likes carry disproportionate weight even if we can’t really verify if they came from a human.  Considering a growing amount of the content that’s being reacted to also may not be of human origin, I suppose that’s appropriate. But as

Read More »
Revisionist Her-Story?

Revisionist Her-Story?

If you ever had a shred of doubt as to whether or not sex sells, witness the outsized attention that has been paid this week to the otherwise ignored podcast LISA GUERRERO UNLEASHED, yet another media personality who recently reached her expiration date after an impressive 18-year reinvention as a self-described “warrior” frequently covering stories

Read More »

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With