PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

Game Over?

I’m coming up on a five-year anniversary of these musings, which at least I find to be quite significant.  What began as a temporary way to stay sharp and relevant amidst a series of life-changing events, not the least of which unemployment, has now turned into the longest single stint I’ve been associated with since

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For A Generation That Desperately Needs It, Euphoria’s Back At Last

For all of the awards and audience that HBO and whatever it chooses to call its streaming iterations have achieved in this century perhaps its most significant accomplishment has been to consistently be the home of a cultural icon that focuses on relationships and which seems to define the dominant generation of each decade.  In

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Was Any Line REALLY Crossed Besides The Sideline?

Dianne Russini has been a celebrated and respected reporter for such notable outlets as WNBC-TV, WRC-TV, ESPN and most recently THE ATHLETIC for the better part of the last two decades.  When she transitioned to the digital realm she was reportedly given a substantial increase in salary and a prominent role in their podcasting universe

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With