Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 

Le Blog

The Biggest Loser? Look No Further.

My best friend, for reasons I can’t possibly try to sensibly go into publicly, has given me the pet name of “Brock”.  So I was kind of rooting for Mr. Purdy, that young up-and-comer quarterback for the San Francisco 49ers, who led his underdog team to overtime and down the field with an impressive seven-minute-plus

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It’s Halftime At The Super BSowl

There’s been excitement and action eminating from the Pacific Time Zone all week, and there’s more ahead in the coming days.  Today, of course, all eyes are being turned in the direction of Las Vegas where some say Taylor Swift and Travis Kelce will be in attendance for an Usher concert.  Or perhaps it’s the

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Tet For Tat?

In the last week, two iconic figures emerged from tunnels.  Punxstawney Phil began the week by groggily peering out into the Pennsylvania winter and saying “this will be over in six weeks”.  At week’s end, Scranton Joe hurriedly called one of the few press conferences he’s held in recent months to declare that our political

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Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With