PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

Remember Once Again, There Are No Right Or Wrong Answers

September 28, 2026 No Comments

Last week a disproportionate amount of people I know were retweeting (yeah, a couple were even retruthing), posting links to and sh-tposting about something in THE NEW YORK TIMES–and blissfully it had zip to do with politics. Over a five-day span the publications released a slow drip of clickbait via their 100 BEST TV SHOWS

Almost Live From New York. Almost Unbearable.

September 27, 2026 No Comments

If nothing else, I’m a creature of habit and fiercely loyal to those I developed decades ago. High on that list is my slavish devotion to watching SATURDAY NIGHT LIVE, whose 52nd season kicked off last night. That means I started making it part of most of my weekends when I was in freaking high

You Can Make More Progress Looking Backwards Than Ahead

September 26, 2026 No Comments

I’m hardly the target demo for sequels of scripted dramas with outsized support from African-American audiences. But when one has personal connections to a couple of them such as I do I find a way to channel my focus group mentality and try to put myself in the mindset of those to whom these would

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.