PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

It’s The Last Of The Ninth For FanDuel

February 3, 2026 No Comments

NOTE: This musing also appears today on our sister site Double Overtime. Please visit it regularly for coverage of sports of all sorts plus occasional essays on business and technology. Turns out there is something to the concept that you can get too much of a good thing. Not that I didn’t already realize that

Bunny > Groundhog

February 2, 2026 No Comments

Later this morning, as dawn descends on the hamlet of Punxsatawney PA where the thermometer currently reads a balmy 3 degrees, we will learn via a nocturnal mammal whether there will be only six more weeks of that sort of chill. Last night, we most certainly began a stretch of at least one week where

Who’ll Be The Leader Of The Club?

February 1, 2026 No Comments

How fortunate for the crew at FX and their sister networks that they finally found their way onto the Disney lot as full-time residents last month–a mere six years and ten months after they were acquired. I guess they found enough time to purge and pack efficiently, which likely meant they could hit the ground

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.