PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

Zero Tolerance?

Zero Tolerance?

My FX career was in hindsight shorter than a lot of others’ but it could have been way shorter than that had the kind of human resources policies that seem to be in vogue today been in place then. Shortly into my tenure, I was hauled into a daunting conference room where a prissy outside

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Sure Helps To Have Friends In High Places

Sure Helps To Have Friends In High Places

Regular readers would be correct to observe that I’ve dedicated a disproportinate amount of musings to the foibles of S.W.A.T.  Guilty as charged.  It was a priority project when I was settling into my gig at Sony and getting it successfully renewed and sold was an ongoing battle pretty much through the end–and beyond.  It’s

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A Hill To Die On?

A Hill To Die On?

The 90s were a great time for television.  Thanks to the outsized success of THE COSBY SHOW at a point when NBC and situation comedies were both in dire straits, the genre was resurrected and became prolific both in prime time and in rerun syndication.  There was an explosion of newly signed on and maturing

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With