PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

The Newest Admiral Of The Nebraska Navy?

July 28, 2026 No Comments

Jed Rosenzweig appears to be a throwback among and a current rarity among journos that cover media. One who seems to not only know research but who’s inspired enough by data he sees to be inspired enough to write a story about it. Rosenzweig, among the many hats he currently wears, is the founder and

The Pros Of The Con

July 27, 2026 No Comments

“The nerds came back to paradise” this past weekend. I once worked with a colleague who dismissively referenced the San Diego Comic-Con with such snark, because the very idea of interacting with fans was to this person cringe-worthy. The irony was that this person was in charge of creative for a network that depended upon

Take This Net And Shove It!!!!

July 26, 2026 No Comments

I am sometimes truly astounded by the naivete and convinction that so-called experts who pontificate on social media for sh-ts and giggles insist is true. A fresh new cry of “what, MORE fascism?!!” erupted when DEADLINE’s Ted Johnson dropped this story Thursday morning: ABC is switching affiliations in the St. Louis market, with plans to

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.