PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience? My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers. Allow us the opportunity to discuss your goals in a free consultation call. We will develop a strategy that will yield results for you once we partner. Let’s make a statement together.

Le Blog

Rock Crushes Scissors!!!

February 27, 2026 No Comments

No, it wasn’t an earthquake that rippled through Hollywood, Wall Street and just about everywhere where the worlds of media and business intersect yesterday. More like an avalanche. THE WALL STREET JOURNAL’s Joe Flint was among the first that reported what went down: Paramount Skydance emerged victorious in the bidding war for Warner Bros. Discovery

Everything That’s New Is Old Again

February 26, 2026 No Comments

I’ve never quite understood exactly why SCRUBS broke through at all. When it debuted a quarter-century ago it seemed to borrow elements from just about everything and everyone associated with it. It was adjacent to ER, so the hospital setting was a natural, and it often attempted to draw from that show’s walk-and-talk shooting style.

Two Wrongs Don’t Make A Right. Or A Left.

February 25, 2026 No Comments

At the risk of alienating even more people who apparently were only my friends if I shared the same level of unbridled anger at the current adminstration, I’ll confess I at least attempted to watch the spectacle that unfolded last night in the House chamber of the U.S. Capitol. You know, that tourist attraction that

Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops! Thorough, easy to work with and pleasure to be around.