PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

The Last OG Of FX

The Last OG Of FX

We all know that everything eventually comes to an end.  Although if you grow up as much of a Red Sox fan as Chuck Saftler did, you might not necessarily believe that truth as much as the average person does. His beloved Sawx went 86 years before they won the 2004 World Series–a fact that

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As Long As It’s Bigger, Who Cares If It’s Real?

As Long As It’s Bigger, Who Cares If It’s Real?

I knew my days at FX were numbered when the head of HR took my side when my boss and I had a heated dispute over the accuracy of digital data that reached its peak when he exploded in rage through the paper thin walls of our mediocre new digs to a decibel level few

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His Book May Not Be Quite Closed For Good

His Book May Not Be Quite Closed For Good

NOTE:  This musing also appears today on our sister site THE DOUBLE OVERTIME.  Please visit it regularly for coverage of sports of all sorts plus occasional essays on business and technology.   It’s appropriate that Howie Rose’s final season as a full-time announcer for the New York Mets has essentially been a microcosm and exemplary of

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With