PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

Success Isn’t Always Measured In Black And White

Unlike most who are as seasoned as moi, I get particularly motivated by novelty and the chance to try something different.  When the balance of one’s life is reduced to remarkably redundant and empty experiences and a Sisyphusian series of results to build up one’s bank account, you take your chances for wins whereever you

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OK, Evan, I’m Wrong, You’re Right. Sorta.

It just so happens that last week was yet another milestone that came and went with such little fanfare even I didn’t notice it.  On Wednesday we began our sixth year of these musings.  Back in days when television shows were actually syndicated that was the sign that the series had reached a mature enough

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Hollywood’s Latest OBSESSION? Making Money.

If you were perhaps among the many thay might have gotten shut out seeing THE MANDOLORIAN AND GORGU this weekend–and depending upon how rigid one’s preferences on screen type and time are that’s always a possibility–you might have been among those who “settled” for leftovers in your favorite multiplex.  That’s a strategy many releases that

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With