PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

Amazon MGM Completes A Hail Mary At A Very Opportune Time

It hasn’t exactly been the best of times to be part of the Amazon  ecosystem of late.  They had practically no presence at any in awards season, few of their TV projects have turned up on any third party measurement lists, and Amazon Fresh outright flopped.  Don’t even try to get me started on THE

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This Time, The “Enema Within” Is Both Right And Correct

Another Friday, another media institution bites the dust.  This is getting to be a habit, and not in a good way. This time around the imminently deceased had reached a ripe old age but was nonetheless lamented as a premature death by what seemed like thousands of my collective social media followers in a matter

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Time For This Toxic Relationship To End Once And For All

I’ve never quite grasped the appeal of the BACHELOR-verse, THE BACHELORETTE in particular.  I’m clearly not in the sweet spot of their target audience, the reality-obsessed female 18-49 who was ostensibly being appealed to at the outset with the promise of turning the tables on the male fantasy that the original iteration of the series

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With