PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

A Different–And A Proper–Way To Do A Reboot

A Different–And A Proper–Way To Do A Reboot

Another day, another reboot.  Those streaming services certainly seem to be on autopilot in so many ways.  I’ve come to grudgingly accept the fact that in this era algorithms far more than human analysis determine which shows get prioritized for promotion and KPIs rather than actual ratings–or whatever the automatons call their respective metrics of

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He’s Led Three Lives.  So Far.

He’s Led Three Lives. So Far.

So a coupla updates:  First, our personal nightmare with image sharing is over; second, our site was completely down overnight yesterday but has now been restored.  Yay us.  Better late than never, so they say. And if you happen to have a reaaaally good memory or simply couldn’t help clicking on the above link you

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Taking Dead Aim On Everything

Taking Dead Aim On Everything

Once upon a time there used to be a fall premiere season on broadcast networks where many new, innovative procedurals would get launched.  Once upon a time there used to be a whole buncha viewers that actually cared and wanted to sample them.  And once upon a time there used to be a media trade

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With