I’m not a child of the 90s, full stop. But I did spend that decade traversing the country doing deep dive research with those that were and led initiatives at four different media companies learning as much as possible about what and why they were choosing to watch and how their plots and cast members … Read more
I’ve literally been following Marc Berman for the majority of my life. As regular readers might know, we go back more than half a century, when I was reassigned to his Hebrew school class and forced to sit behind him for several weeks while the overly rigid teacher tried to sort out his seating chart. … Read more
If you happen to be one of the unfortunate many who have recently been impacted by layoffs at streaming-centric companies–or fearing you will be next when the next rounds are announced in the coming weeks–you may be at the point where you’re searching for some sort of rational explanation why this is happening. Look no … Read more
Given that yesterday was going to be the first time that Skydance was going to report earnings since the megastudio was minted last month you know it was going to be a big news day. That established, I’m not sure even the investment community was fully ready for the shots fired which DEADLINE’s dutiful Anthony … Read more
Yeah, I’m well aware that the mere mention of The Cheesecake Factory carries an outsized amount of tsurris of late. But no matter what ideology you might somehow have there’s no denying that it somehow provides something for anyone of any background or regimen something worth indulging in, even if the price for it is … Read more
You wanna know how to get my attention? Do something that involves my real hometown of Flushing, New York. The one that provokes the punchline “Good Idea” when one asks what one thinks of it . During the summer, between the Mets and the U.S. Open, there’s ample reason to have a least of smattering … Read more
In the small little world of media research that I once occupied a much larger role in that I now do, Liz Huszarik was a ever-present and dominant force to be reckoned with. From rather humble beginnings as an eager rising star at Warner Brothers when it was far and away the largest-staffed and research-forward … Read more
We interrupt this blue tsunami to share some more personal victories. Pinky promise I’ll have something to say about that eventually. I’ll say this much for now: Congratulations, America. Those of you that cared enough to show up did so–and in some cases historically. Take at least today as a victory lap if you must. … Read more
I get that we now exist in a world of immediate gratification, where clicks and likes carry disproportionate weight even if we can’t really verify if they came from a human. Considering a growing amount of the content that’s being reacted to also may not be of human origin, I suppose that’s appropriate. But as … Read more
If you ever had a shred of doubt as to whether or not sex sells, witness the outsized attention that has been paid this week to the otherwise ignored podcast LISA GUERRERO UNLEASHED, yet another media personality who recently reached her expiration date after an impressive 18-year reinvention as a self-described “warrior” frequently covering stories … Read more