Le Blog

A puncher’s chance for relevance
Media Musings

A puncher’s chance for relevance

Where there’s a will, there’s a way.  Where there’s two Wills, there’s chaos. And perhaps it was all designed to be reminiscent of another time when ABC needed a WTF incident on live TV to breathe life into a struggling franchise. Will Packer was tasked with reinvigorating an Oscars awards broadcast that had hemorrhaged more

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Oh, Oscar, Oscar, Oscar
Media Musings

Oh, Oscar, Oscar, Oscar

The Oscars are being given out tonight, restored to its Hollywood venue, a full-fledged red carpet and rife with anticipation that TV rating downtrends of recent years will be reversed. A lot of attention has been paid to a precipitous ratings decline that reached dumpster-fire proportions last spring, when the muted Union Station affair failed

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Bang The Drum.  Slowly.
Life Lessons

Bang The Drum. Slowly.

I have to admit I’m not a fan of The Foo Fighters, but I am a fan of talent and, humbly, an expert on what and why people are popular.  So when the news broke yesterday of the untimely passing of their drummer Taylor Hawkins at the tragically young age of 50, I knew it

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Upfronts Are Coming
Media Musings

Upfronts Are Coming

It has been a pretty eventful week for my friends and aspirational colleagues at the Nielsen Company. In the same week that their board rejected a buyout offer from Elliott Management that was reportedly $6 billion below the previously reported valuation, they were informed by the Media Rating Council that they still would not reinstate

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“Things You Do On March 24th”
Life Lessons

“Things You Do On March 24th”

If it hadn’t been for William Shatner and a long Shea Stadium ticket line, today wouldn’t be the strangest anniversary to celebrate. OK, let’s unpack this.  My all-time favorite game show is PYRAMID, which back in 1975 was just a $10,000 triangle.  Among its more exuberant players was Captain Kirk himself, William Shatner.  While a

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No More Next Time?
Media Musings

No More Next Time?

This is sort of a milestone for this space, the 150th of these exercises since we started dabbling roughly ten months ago.  As I have struggled to find a voice and an audience, topics have wavered between, as one astute observer shared with me, “pop culture, media insights and a personal journey”, three words have

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Cheer those Honored.  As For The Honorer….
Life Lessons

Cheer those Honored. As For The Honorer….

I debated about this entry on my flights home yesterday (yes, ye who troll, I committed the cardinal sin of traveling on planes during a pandemic yet again; would you like a full report?).  The person I will call out here tacitly reminded me that to do so might be seen as disparaging many people

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The Numbers That REALLY Matter
Media Musings

The Numbers That REALLY Matter

I’m gonna preface this one by reaffirming that many of the current executives and staffers at The Nielsen Company are longtime professional and personal friends, whose talents and humanity are unparalleled.  None of what I’m about to write should be taken as judgement on those of you I already know. The company and those in

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Time To Break Up?
Media Musings

Time To Break Up?

MEMO TO:  FRANCES BERWICK, CHAIRMAN, ENTERTAINMENT NETWORKS, NBCUNIVERSAL TELEVISION AND STREAMING FR: STEVE LEBLANG, MEDIA CONSULTANT RE: THE COURTSHIP — S1 E2 Dear Frances, These are the types of internal memos that are difficult for me to write, since I attempt to be creator friendly.  Months of research, development, casting and post-production goes into the

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