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This Bud Was For You
So today is for all intents and purposes a day of historic proportions for millions of fans of THE PRICE IS RIGHT, whose current incarnation debuted on the CBS TV broadcast network in the middle of the morning and where it still continues to air weekdays. When it premiered, there were just three commercial broadcast
In Search Of A White Space?
Imagine, for a second, you’re Chris Licht. You’ve just taken over a network named CNN, which has been consistently trailing its chief competition in linear ratings, aborted a digital platform in less than a month and was plagued by scandals that cost it its 9 PM anchor and your predescessor just before you were put
WWJD? For Starters, A $715M Passion Project
Imagine if Amazon founder Jeff Bezos liked Broadway musicals. He probably would have bought the state of Oklahoma, if for no other reason that to restage it, Imagine if he liked procedural dramas. Murder, She Wrote would probably be making a comeback. (Hey, Angela Lansbury could do both). But he happens to like science fiction
Putting The A La Carte Before The Horse?
For decades I was blessed with the opportunity to help one of the most prolific sales and marketing teams in television history with providing ammunition for aggressive negotiations with cable and satellite providers. When we’d conduct objective consumer research, we’d frequently be faced with the reality check that, time and time again, they’d clamor for
Snap Judgement?
About five years ago or so I noticed a marked increase in traffic in a gentrifying part of Venice Beach which had been a preferred meditation spot of mine for years. While I was griping that my little hideaway where I could always find free parking and a patch of sand and sun that would
Still Want Your MTV?
You don’t see a lot of positive news about anything related to MTV these days. The network has officially entered middle age, having turned 40 last year, and today’s younger audiences are far more likely to eschew linear television completely. Their parents drove the network, and cable television adoption in general, by imploring “I Want
Lord Of The Things
On many lazy Sundays around here, often the only traffic you see are the endless array of delivery vans dropping off packages for the many who are some combination of exhausted, petrified or lazy. This weekend my roommate noticed that one of the Amazon Prime vans was completely wrapped by an ad for Prime Video’s
The Vendor Who Cried Wolf?
I’ve spent most of my career as a client, advocate and yes, even friend of dozens of people in charge of running various incarnations of the Nielsen Company. I’ve been their guest at numerous conferences, helped give them nearly a billion dollars worth of business, including what was once the largest single corporate commitment in
It’s Not A Revolution. It’s Probably A Shell Game
When the Wall Street Journal broke the news yesterday of the reported discussion of NBC abandoning programming the 10 PM Eastern hour by next fall, my phone and LinkedIn were ablaze with alerts and shock. How could a network that is frequently quite successful in winning the hour–the most strategically beneficial to companies as it