On August 24th, The Nielsen Company will celebrate its centennial, making it far and away the most experienced measurement platform in all media. Many veteran observers, and a few senior executives, will barely be in a celebratory mood when that occurs, and privately, many of them would have expressed surprise that the company was indeed … Read more
No less a genius than Albert Einstein once defined insanity as this graphic denotes. And for the first two days of the 118th U.S. Congress, we have seen exactly that process play out, to an increasingly eye-rolling but, sadly, none too surprised nation. Although the actual Groundhog Day is next month, yesterday sure seemed like … Read more
Full disclosure: I’ve not yet met Andrea Zapata, Warner Brothers Discovery’s head of Ad Sales Research, Measurement and Insights. But I’ve done my homework, as any good researcher would, and I’ll freely admit I’m now a huge fan. There’s a great profile interview of her that recently dropped on Duane Varan’s LEGENDS OF MEDIA RESEARCH … Read more
On what will be the first full workday of the new year, just as many of the blissfully still-employed are grudgingly finding their way back to offices after vacations and, in many cases, overreactions to conflated and outdated virus “recommendations” that have had millions not even wearing pants for the last couple of years, good … Read more
It’s a new year, which used to mean that the tech world and fascinated consumers would flock to Las Vegas for the Consumer Electronics Show. For years this event announced the kickoff to a year of progress, partnerships and eventual campaigns to urge consumers to adopt the latest gadget, trend or status symbol, and many … Read more
As Barry Manilow once peppily crooned, “Looks Like We Made It”. Yep, if you’re reading this, we’ve somehow all slogged through 2022, and now can skidoo into ’23. What, you’ve never heard of Manilow? As my new bestie often eloquently says, “Google him”. You might be surprised how much of his work you recognize that … Read more
As if we needed yet another reason to consider 2022 an “annus horribillis”, as THE WRAP’s prolific Sharon Waxman wrote in her eulogy to what was at times a G-d-awful twelve months, news broke last night that a trailblazing female journalist that I strongly suspect inspired her, Barbara Walters, had passed away in her New … Read more
AUTHOR’S NOTE: Much like many other daily media efforts during this time of year, we’re reprising “best of” from the soon-to-be ending year (and not a minute too soon, may I add). Each day, we will attempt to connect something that just occurred or may happen in the world now with something we previously mused … Read more
AUTHOR’S NOTE: Much like many other daily media efforts during this time of year, we’re reprising “best of” from the soon-to-be ending year (and not a minute too soon, may I add). Each day, we will attempt to connect something that just occurred or may happen in the world now with something we previously mused … Read more
AUTHOR’S NOTE: Much like many other daily media efforts during this time of year, we’re reprising “best of” from the soon-to-be ending year (and not a minute too soon, may I add). Each day, we will attempt to connect something that just occurred or may happen in the world now with something we previously mused … Read more