Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 

Le Blog

Isn’t It Called National PUBLIC Radio?

I’ve always had a soft spot for National Public Radio, even though I admit I rarely listen to it these days.  But long before cable and satellite options proliferated NPR, much like its television counterpart PBS, provided a welcome alternative voice and a listening environment that I often equated to a zen garden.  My small

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How Big A PROBLEM Does Netflix Have?

There’s ample evidence that the biggest current hit on television anywhere on this planet is 3 BODY PROBLEM.  Since the platform dropped it on the first day of spring, it has dominated its global Top 10 lists; data released yesterday showed it just completed its third consecutive week at the top, with a cumulative reach

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Yesterday Was Streamed.

So yours truly actually got a chance to be a guest on a national platform yesterday, a return visit to Simon Applebaum’s TOMORROW WILL BE TELEVISED program on BlogTalk Radio.  My last appearance was smack in the middle of the pandemic in October 2020, so you’re forgiven if you missed it or, at best, forgotten

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Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With