Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 

Le Blog

Shemar The Merrier!

I am immensely proud of the results I was able to deliver during my time at Sony.  Under the management team in place at the time, the company earned a reputation for finding ways to save more than its fair share of shows that were teetering on the verge of cancellation, time and again displaying

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When Did The Job Become RE-Development Executive?

I’m honestly stunned by some of what some content factories think are ideas that are worthy of time and money these days, neither of which most of us seem to have an abundance of any more.  At a time when there is overwhelming evidence that audiences are clamoring for original, relatable concepts, either broad enough

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You CAN Go Home Again, Again

It’s apparently become de rigeur for one-time late night hosts to grace their successors with triumphant returns.  Just before last Thanksgiving, David Letterman returned to the Ed Sullivan Theatre stage he held court on for more than two decades to spend a memorable hour with current LATE SHOW host Stephen Colbert, and naturally yours truly

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Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With