PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

COVID? Or Just Cold (Feet)?

The more this wacky, unpredictable and utterly exasperating presidential campaign summer drags on, the more difficult it becomes to understand why so many high-salaried and supposedly auspiced individuals appear increasingly incapable of taking some sort of action that might instill confidence from anyone other than blind faith devotees. The most recent chain of events that

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Is Everybody A Critic? Heck, Many Aren’t Even Reporters

If you blinked during the recent few days where celebrity deaths and near-deaths for politicians dominated the news cycle, you probably missed most of the newsworthy items that were unveiled during the Summer Television Critics Press Tour, which once again held court at the fabluous and thankfully heavily air conditioned Langham Huntington Hotel in Pasadena. 

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Bye, Bob!

The spectre of  celebrity death has been unrelenting this month, and we’re barely past the halfway point.  Yesterday yet another legend left us when the revered Bob Newhart passed a couple of months short of 95, leaving legions of fans from multiple generations to both grieve and warmly remember him. If you were around when

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With