Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 

Le Blog

Bill’s Actually A Good Hang. Maher Or Less.

There’s a lot about Bill Maher that one could find objectionable.  In my case, it was a long-ago experience I had when he was simultaneously hitting on and harassing friends and relatives I knew who were working the now-defuncy Santa Monica Improv comedy club.  Apparently a few beers in, he was both charming and belligerant. 

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Luka? Jaylen? I’m Rooting For Chuckster.

  NOTE:  This musing also appears today on our sister site, Double Overtime .  Please visit it regularly for observations and insights specific to sports. I’ve been fortunate enough to have attended a couple of Super Bowls in person, the most recent being the Steelers-Cardinals showdown in Tampa in February 2009.  It was a thrill to

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He Made Reality Easier To Swallow

Whenever I get an alert about the untimely passing of someone these days, it makes me stop dead (ironically?) in my tracks.  I’m arguably at an age and state of life where I often get survivor’s remorse, and no matter how bad things may get for me on many a day–and lately, there’s been more

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Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With