Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 

Le Blog

Bye, Bob!

The spectre of  celebrity death has been unrelenting this month, and we’re barely past the halfway point.  Yesterday yet another legend left us when the revered Bob Newhart passed a couple of months short of 95, leaving legions of fans from multiple generations to both grieve and warmly remember him. If you were around when

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Maybe They’ll Soon Call Them The Johnnies?

For all the negativity and nervousness one might find if they found themselves in a room with media’s leaders and titans, you;d be hard pressed to find someone with more of a spring in their step than you’d be likely to find in John Landgraf’s today. Landgraf is more than merely a survivor, now in

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Hey, Nielsen! Cut The Data. And The Crap.

More than most, I know how exceptionally hard it is to get people to pay attention when new content is dropped.  I see my metrics, or what pass for them, and for the most part they’re relatively stagnant. So I give all due props and respect to my onetime vendor Brian Fuhrer, one of the

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Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With