Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 

Le Blog

Don’t You Be My “Neighbor”

Recently, a co-worker suggested that I look into using the Nextdoor app to try and generate some potential leads for my part-time job.  My company already drops paid ads on the platform so it was felt that anything I might add would appear seamless and enhance the chances of it being influential.  Not that I

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The Handmaid’s Placekicker?

As if the Kansas City Chiefs needed it, yet another one of the players for their back-to-back Super Bowl championship team has become a household name.  Until he was given the opportunity to speak to graduating students at a conservative college in Kansas, Harrison Butker was perhaps best known as a kicker who’d occasionally bail

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At Last, It Has A Name. But Does It Have A Place?

Our long national nightmare is over.  After months of speculation and out-and-out snarking from both sports fans and so-called media pundits alike (including moi, I confess), the unholy alliance of Yosemite Zas, Foxy Lachsie and Bob AIger took advantage of the waning moments of upfront week to make news, such as this summation from THE

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Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With