PROVIDING EXPERIENCE, INSIGHT AND VISION

Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 
 

Le Blog

Which Post Would You Read?

There’s been a disproportionate amount of noise and internal strife at the WASHINGTON POST lately, enough to make it newsworthy even amongst Los Angeles-based sites that otherwise cover TV.  This nugget from THE WRAP’s Natalie Korach hit my inbox earlier this week: Jeff Bezos, owner of the Washington Post, assured staffers Tuesday that the “journalistic

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Don’t Presume You Know Where The Next Hit Is Coming From

I’m as guilty as anyone when it comes to paying disproportionate attention to hype.  Partially because of the way I’ve prioritized my alerts, which means I get an awful lot of invites for stories on what the latest big gambles from streamers and studios are.  With the glut of summer releases, festivals, upfronts and award

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More Than Ever, It’s A Hard Knocks Life For Max

This little item about another upcoming show hit the trade presses Monday afternoon, this iteration courtesy of CBS PITTSBURGH’s Garrett Behanna: The Pittsburgh Steelers, with the other three teams in the AFC North, will be featured during the in-season edition of “Hard Knocks.” NFL insider Field Yates shared the news on X Monday afternoon. The

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Testimonials

Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.

Who I've Worked With