Meet Steve Leblang

Steve is a dynamic, high-energy strategist and researcher who has been integral to record-breaking successes in audience size and revenue generation. He has successfully led teams in marketing, qualitative research, and content acquisition at Sony Pictures TV, Game Show Network, FX Networks and FOX cable networks, among others. His unique ability to curate, synthesize, process and effectively communicate critical information to C-Suite executives has been honored by the cable TV industry.

Personal Optimization

Are you a content provider who desires greater and more efficient targeting to your most fertile audience?  My unique ability to harness readily available personal engagement metrics and contextualize them using the principles of media research can provide you with the tools to direct your social media marketing toward your most readily available potential customers.  Allow us the opportunity to discuss your goals in a free consultation call.  We will develop a strategy that will yield results for you once we partner. Let’s make a statement together. 

Le Blog

Food For Thought, NY3. Don’t Choke Again.

You’ve probably gotten more than a few chuckles in the last year from those who have mined comedy gold from George Santos, the now former New York congressman.  Days after he somehow was elected, reports surfaced that he had fabricated quite a bit of his CV and background,  VOX’s Li Zhou recapped it tersely but,

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Two And A Half Amends

Hi, my name is Steve, and I’m a compulsive overthinker. Well, I’ve never quite said that publicly, but I have attended my share of 12-step meetings along the way where I’ve owned up to a few of my shortcomings and addictions.  When I first moved to Los Angeles, I had gained more than a few

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Wording Aside, Elon’s Negotiating Strategy Gets An Eff

SPOILER ALERT:  This post may contain the use of language that you may find objectionable.   So a “media” mogul who’s not getting positive responses to his “strategy” expressed his frustration by uttering a “naughty” word a few times–once, specifically, at another. Big fucking deal. Yes, I used THAT word.  I probably do more often than

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Who I've worked with


Dominik Leconte – Senior VP, Programing and Networks Research, Sony Pictures Television Studios Steve is not only a super human with a large heart, but a great colleague for years who has abundance of TV knowledge from what aired in which time slot (pick any year) to what happened in the latest episode of (pick any show). Superb research, scheduling and acquisitions chops!  Thorough, easy to work with and pleasure to be around.