Full Disclosure: I’m As Much To Blame For This Meh Box Office As Any Steven

I had every intention of finding a way to the movies this past weekend to see DISCLOSURE DAY.  I’m proudly of a generation and mindset that considers Steven Spielberg to be the greatest director of the late 20th century and the greatest one still alive.  Not that I have much against the genius of a Martin Scorcese or the vision of Francis Ford Coppola, and I can certainly appreciate anyone who has won a film festival or two knowing how significant an accomplishment that is to them.  But for someone whose body of work pretty much parallels my post-pubescent existence , and who has shown such uncanny versatility across a host of genres and topics even beyond his apparent core interest set that were given elevation and homage herein, Spielberg is to me the GOAT.  Or maybe it’s the fact we used to belong to the same synogogue.

Regardless, I’m ashamed to report that a comedy of errors involving lost work phones, the sudden realization that the buffet restaurant my movie companion was literally craving had gone out of business and our complete ineptness in being able to follow directions resulted in our window for attending closing.  So I suppose I need to shoulder some of the blame for why DISCLOSURE DAY, at least in the eyes of some objective observers, wasn’t quite the phenomenon I for one–and I suspect the beancounters at Universal–anticipated.

If one were merely to look at the hyperbole and spin eminating from the more friendly observers of box office performance that dropped yesterday, such as EN TERTAINMENT WEEKLY’s Ryan Coleman, one could infer that Spielberg’s grip on moviegoers is as potent as ever:

Take me to your leader!   Steven Spielberg swept the box office this weekend with Disclosure Day, his extraterrestrial drama that beamed up $44 million domestically and $93 million globally, per Rentrak (formerly Comscore). At 79, the American master proved he can still achieve total command of the moviegoing public, both critically and commercially, even on his 37th feature in the director’s chair.  His return to aliens after 12 years (Indiana Jones and the Kingdom of the Crystal Skull was the last Spielberg film to feature the creatures, though 2005’s War of the Worlds was the last to center on them) also marked his best box office premiere in nearly a decade. Ready Player One previously achieved $53 million domestically in its opening weekend in 2018.

But more nuanced pundits put that performance under a stronger microscope and noticed, as those who photograph reflecting pools tend to do of late, a few wisps of algae amidst the supposed brilliance.  As he typically does from his beachfront hideaway on any given Sunday, THE ANKLER’s Sean McNulty pointed out a few less favorable figures in his WAKEUP missive:

Pretty good landing for this Spielberg pic, as it was above the $35M/$40M forecast range — but it wasn’t significantly above or beyond…Comps are a bit tough, but it was way below both recent sci-fi (Project Hail Mary at $81M) and previous Spielberg sci-fi (War of the Worlds $65M in 2005, not adjusted for inflation.

This one also didn’t really bring out the youth, with 60% of opening night audiences over 35 and 40% over 45.

  • 40% under 35 is . . . fine — but once again, this is your gross-tonnage group of moviegoers.
  • Project Hail Mary was 46% under-35 and had a much larger turnout of moviegoers (and a broader feel-good appeal).
  • China was a nothing burger at $3M (essentially the same as Australia and France).

BARRON’s Janet M. Cho chimed in with a potential asterisk or two:

(D)espite competing with live sporting events....(i)t sold an estimated $44 million in domestic tickets in its first weekend, but was Spielberg’s highest-grossing opening weekend for an original film he directed, and is expected to continue drawing audiences in coming weeks.

McNulty even conceded that point in his parsing:

  • Having a huge NBA Finals game and first full day of World Cup action as Saturday night competition probably didn’t help — esp. given the pic skewed male at 57%.

But he also astutely noted that at least so far the buzz of actual theatre-goers isn’t all a bed of roses:

And even the typically more upbeat likes of SCREEN RANT’s  chimed in with some additional factoids that at best painted a muted picture:

 

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