Media Insights 2023

Where Have All The Anchors Gone?

I grew up in a far different era of TV journalism, one where people actually reported news and commentary generally came from prepared speeches awkwardly read by management, particularly at local stations.  That’s because an overwhelming majority of news presenters were trusted figures, many with decades of experience which at the time went back to

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When It Comes To Credible Research, The Puck Stops There

A longtime friend has become a better friend to me as of late, because unlike way too many allegedly more loyal ones he occasionally reaches out to me and copies me on some items he’s seen in his mailbox, particularly from outlets behind paywalls because, you know, money’s kinda tight these days.  I had been

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Play Nice, You Kids

Any time you can get competitors to agree upon anything as simple as “it’s raining outside” in this climate, it’s newsworthy.  One only needs to look at the sh-tstorm that unfolded in real time in the House of Representatives’ chambers last week as evidence of that unfortunate truth. So when an item like this one

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The Empire Strikes Back

On August 24th, The Nielsen Company will celebrate its centennial, making it far and away the most experienced measurement platform in all media.  Many veteran observers, and a few senior executives, will barely be in a celebratory mood when that occurs, and privately, many of them would have expressed surprise that the company was indeed

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Viva Zapata!

Full disclosure:  I’ve not yet met Andrea Zapata, Warner Brothers Discovery’s head of Ad Sales Research, Measurement and Insights.  But I’ve done my homework, as any good researcher would, and I’ll freely admit I’m now a huge fan.  There’s a great profile interview of her that recently dropped on Duane Varan’s LEGENDS OF MEDIA RESEARCH

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Come Together!

If you’ve picked up anything in recent weeks from these entries, you may have surmised that I’m anything but a fan of practices involving isolation.  Aside from the personal triggers it provokes, it is my distinct belief that it has contributed strongly to business decisions and pivots that overemphasized technology as a life determinant, created

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